3D Craze

3D film has become a popular way of viewing the newest blockbusters. It is a fairly new concept, consisting of futuristic glasses and three-dimensional screening. You can't go and see a 3D film without them, so be prepared to endure an hour and thirty minutes of looking a little silly.



One of the early fears of the new 3D craze was whether the big film studios were interested in investing money and time into an unproven market.

From the success of James Cameron’s Avatar it seemed that everyone went crazy for 3D. The film made $2 billion world-wide, not only for its 3D technology, but for the extensive imaginary world Cameron created.

It doesn't go so far as film though. 3D technology is becoming ever more available. Sony, Samsung, LG, and Panasonic have brought out 3D TV’s which are fairly expensive, but more people are investing to the market prices will begin to fall with the new competition. Sky have also brought out their new 3D home package, giving viewers the chance to watch football and rugby in three dimensional.

From TV to the games industry, Nintendo have released their 3DS, the hand-held upgrade of the DS, which doesn't require 3D glasses to use. The company has been under recent scrutiny as buyers were complaining of headaches and migraines from the console.

So what’s all the fuss about?

It can be exhilarating watching a film with this new technology, taking films into a new dimension with the next level of digital entertainment. It gives off a feeling that you are in the film itself, making you move when pieces of metal fly in in your direction, potentially taking audiences into the reality on the screen. Some will find this entertaining and others will see this as a distraction.Whether it’s Saw 3D, Step Up, RIO, or My Bloody Valentine, audiences should undertake the experience and decide for themselves whether it is better to watch a film in 3D. Will this new way of viewing make audiences gasp with shock and excitement or define style over substance?

Would we watch these films at home?

Average sized TVs will surely hinder the effects of 3D, providing little to no dimension on the small screen. The 3D genre is a niche market. The majority of 2009’s 3D releases fell into the category of animation, alongside a few horror movies like “The Final Destination 4 (2009) " or "My Bloody Valentine (2009)".

We will find out in the near future whether this new technology has impacted our audiences or if the third dimension’s time is up.

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