It's the biggest event of the year, probably the most famous film festival in the industry, and is probably one of France's most important cultural and business events. The city of Cannes, transforms from a quiet seaside resort into the entire focus of the international film industry. For 12 days, over 200,000 people – film-makers, fans, celebrities and the paparazzi gather to celebrate the Festival de Cannes. During the two weeks, stars from all over the world gather to bask in the limelight.
Since the early 1950s, the mere motion of Cannes conjures up images of the red carpet, palm trees, celebrity parties and the blinding flashes of a million paparazzi cameras.
The festival was first held in 1946 for the recognition of artistic achievement. It came to provide a rendezvous for those interested in the art and influence of the movies. Like other film festivals, it became an international marketplace where distributors and producers could exchange ideas, talk about films and sign contracts.
At first, the Festival was mainly a tourist and social event for the couple of hundred participants attending the parties organised in the palace hotels of the Croisette and the luxurious villas of Cannes. Owing to the great increase of participants, the festival gradually became the annual gathering of the film industry. The striking balance between the artistic quality of the films and their commercial impact has provided the festival with fame and has become a major crossroads for the international film scene.
Since the early 1950s, the mere motion of Cannes conjures up images of the red carpet, palm trees, celebrity parties and the blinding flashes of a million paparazzi cameras.
The festival was first held in 1946 for the recognition of artistic achievement. It came to provide a rendezvous for those interested in the art and influence of the movies. Like other film festivals, it became an international marketplace where distributors and producers could exchange ideas, talk about films and sign contracts.
At first, the Festival was mainly a tourist and social event for the couple of hundred participants attending the parties organised in the palace hotels of the Croisette and the luxurious villas of Cannes. Owing to the great increase of participants, the festival gradually became the annual gathering of the film industry. The striking balance between the artistic quality of the films and their commercial impact has provided the festival with fame and has become a major crossroads for the international film scene.
Pirates Of The Caribbean: On Stranger Tides” is a big talking point of the festival this year. Johnny Depp is back as Captain Jack, while Penelope Cruz makes her first appearance in the films.The Hollywood star will reportedly pocket a massive £32 million pay cheque for reprising his role in the franchise. The big money deal will make Hollywood history as the highest up-front payment ever, overshadowing the £29 million Tom Hanks was offered to star in The Da Vinci Code sequel, “Angels & Demons”.
Johnny Depp, the star of the film, is at the festival to publicise the fourth instalment of Pirates Of The Caribbean series. The previous films sent fans crazy and its success of Walt Disney’s Pirates of the Caribbean franchise has so far brought in $1.6 billion in global merchandise retail sales.
So this is the film event of the year. Are you going? If so tell us all about the glitz and glamour of the event and if you will be watching the new ‘Pirates Of The Caribbean’…
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